Writing
Field notes from inside the work.
Practical explanations drawn from SEO work, automation design, implementation, and the tools I build to make businesses easier to discover and operate.
Latest notes
03 published Catalog integrity Systems and automation Merchant Center and feeds
Your Shopify SEO problem may actually be a catalog data problem
Why large stores hit a ceiling when metadata, taxonomy, templates, and vendor data are treated as separate concerns.
Audit before automation
Automation multiplies the quality of its assumptions. A practical order of operations for Shopify catalog work.
Merchant Center issues often start upstream
A field guide to tracing product-feed symptoms back to the catalog and operating workflow that created them.