Selected work

Selected work, with the reasoning left in.

Case files showing how I diagnose SEO constraints, automate repeated operations, and build the systems needed to implement change safely.

SEO and organic discovery

01 case

01 SEO · Ecommerce Anonymized

Turning a catalog-wide SEO problem into an auditable system

A five-figure furniture catalog needed more than page edits. The work connected catalog integrity, search metadata, product templates, and repeatable implementation.

Scale: Five-figure catalog
Role: Audit · diagnosis · systems
Evidence: Catalog audit · field map · implementation logs

Automation and backend systems

02 cases

02 Automation · Product data Builder project

Product Importer

A controlled pipeline for transforming supplier data into Shopify-ready products without making bulk operations a blind leap.

Scale: Multi-vendor data
Role: Product · engineering
Evidence: Mappings · validation · run logs

03 Automation · Operations Builder project

InventorySync

A vendor-aware inventory workflow built to make repeated updates observable, recoverable, and safer to operate.

Scale: Repeatable operations
Role: Product · engineering
Evidence: Architecture · exceptions · audit trail

Your project does not need to look like these cases.

It needs a visibility or workflow problem worth diagnosing, enough access to find the cause, and a path to implementation.

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